Brand Spotlight: Charlie’s Project Dresses

When it comes to toddler dresses, there are a number of must-have qualities on every little girl’s wish list.

Adorable, colorful, festive, and fun prints are of the utmost importance.

The Twirl Factor (TTF) is also up there. You know what we mean – is the twirling radius substantial? How much effort is needed to obtain that twirl? Does it give that good quality “swish” or does it merely flare out?

Twirly DressPictured: TTF

The presence of pockets cannot be understated, as all small children are in need of handy storage for treasures, trinkets, rocks, snacks, crusty remnants of snacks, and other mundane-yet-important small items.

Ultimate comfort. Small children have little to no patience for your scratchy, too-tight, bunchy, or otherwise unacceptable fabrics.

Bearing all these important details in mind, we are extremely excited to share the newest brand to be hitting the Southern Scarlett boutique shelves – Charlie’s Project! We have recently added thirteen incredible dresses from their Hugs Collection to our children’s clothing boutique and we could not be more thrilled to debut them today.

Not only do these Charlie’s Project Hugs Dresses meet (and exceed) all of the Very Important Dress Requirements listed above, but they do so with gusto. More about the dresses in a minute - first we need to share some details with you about this wonderful brand!

Charlie’s Project is a brand that shares our overall mission, which is one of the reason’s we’ve been looking forward to this day for longer than we care to mention. Established in 2012, Charlie’s Project is the result of the vision and hard work of Anna Hernandez, the mama of 7-year old Charlie. Charlie is an energetic and fun-loving 7 year old who was born with down syndrome and later diagnosed with autism. To help Charlie's sensory issues, Anna realized she needed to create a new line of sensory friendly clothing that was soft, but thin enough to be worn under jeans or shirts.

The Charlie’s Project line was created with the goal of bringing awareness to down syndrome, autism, and other causes, while providing children with comfortable, sensory-friendly clothing options. You can see why we are just so in love with this brand! Charlie’s Project donates 20% of all profits to select charities, and a portion of proceeds from their Hugs Collection (which is available in the Southern Scarlett boutique) directly sponsors the education of 14 Haitian children through the organization Tree of Hope Haiti.

While they originally started making super-soft leggings, Charlie’s Project has grown and now offers baseball tees, adult tops & skirts, and our very favorite product, little girl’s dresses.

Now, about these dresses! They are the epitome of a comfortable, fun, wearable toddler dress. Do not be surprised if your daughter refuses all other dresses after trying these on. They’re just that good.

Each magnificent twirly dress in the Hugs Collection is available in sizes 2T-5T and made of super-soft, sensory-friendly fabric that will keep her comfortable while she does what little girls do best – play and MOVE. Speaking of movement, these aren’t called Twirly Dresses for no reason – you’ve never seen a twirl range quite like this. The swishy-ness is very, very real and will not go unnoticed.

The ¾ sleeves and knee length skirt are ideal for all year long, but so easy to dress up or down depending on the season. Pair it with a cardigan, pair of leggings or tights, or just wear it by itself! We just love a dress that can transition between multiple seasons.

The fabric is super durable as well - easy to wash and wear, and won’t fade after multiple washings, which is great news, because the fun designs are really one of the things we love most about these dresses.

Are you ready? If your daughter is around you may want to hide, unless you’re ready to add them all to your cart.

Don’t say we didn’t warn you.

Charlie’s Project Hugs Dress Collection

Charlie's Project Frozen Princess DressFrozen Princess – We’re sure that we aren’t the only ones with Frozen-obsessed daughters, especially with the new Frozen 2 movie that just hit theatres! Your Elsa-loving little girls will flip when they see their favorite icy princess on this dress. And if this wasn’t enough…

Charlie's Project Frozen Snowflake DressFrozen Snowflake – Prepare to hear “Let It Go” all day long as your little one lets her inner Elsa out in this beautiful dress. We love the blue color on this one, and it pairs perfectly with our handmade grosgrain Elsa bow

Faux Leather Elsa Character Bow...or one of our handmade faux leather Elsa bows. (If we run out of these, just send us a message- we'll make you another!)

Charlie's Project Elf on the Shelf DressElf on the Shelf – With Christmas coming up soon, we are busily planning all the holiday wardrobe pieces, like this cute Elf on the Shelf dress! What Christmas-loving little girl wouldn’t love a twirly dress featuring one of favorite holiday traditions?

Charlie's Project Classic Rose DressClassic Rose – Looking for an elegant but comfy option for a holiday party, family photo or school picture day? Look no further than this sweet black & white rose number! Easily dressed up but comfortable enough for play!

Charlie's Project Little Ladybug DressLittle Ladybug – We can’t get enough of this cute ladybug print on this one. The bright ladybugs and white polka dots really pop on this beautiful deep blue color  that will look lovely on any little girl!

Charlie's Project Mini Bows DressMini Bows - The only thing that could make a super-soft, super twirly dress even better? Cover it with red & white polka dot bows from her fave character! This one is a must for anyone planning a trip to the most Magical Place on Earth.

Charlie's Project Poppy Floral DressPoppy Floral – Planning ahead for Spring is easy with this striking dress featuring a pretty and trendy poppy print. Definitely one of our favorites of the bunch, and so easy to accessorize! 

Charlie's Project Baby Shark DressBaby Shark – Doo doo, doo doo doo doo! You already have the song stuck in your head, why not fully embrace it? The only thing your Baby Shark-loving toddler will love more than the song is you after you give her this bright and colorful dress!

Charlie's Project Fairytale DressFairytale – Dreams really do come true with this classic Fairytale print dress! The soft colors and delicate illustrations are a perfect fit for your little princess.

Charlie's Project Burgundy Paisley DressBurgundy Paisley – A gorgeous print featuring a navy and white polka dot upper with matching front pockets and a soft floral twirly skirt – a fabulous choice for any season, dressed up or down!

Charlie's Project Houndstooth DressHoundstooth – When all else fails, you cannot go wrong with a classic Houndstooth print. This pretty number is as cute as it is comfortable with those pretty ruffles and button details.

Kind of impossible to pick your favorite isn’t it? And we’re guessing the same will be true for your little girl! Luckily the gift-giving season is upon us, and these beautiful Twirly Dresses from Charlie’s Project make the perfect gift for any little girl in your life. See the full Hugs Dress Collection here!

Thank you so much for taking the time to read about Charlie’s Project today. We so hope you enjoyed learning more this incredible brand and their wonderful mission. We never get tired of sharing stories behind the brands we offer here at Southern Scarlett, especially those that line up so perfectly with our overall goals. Our ultimate mission is to offer stylish clothing for your children, without sacrificing their comfort. We look forward to sharing more of our best finds, because you and your little ones deserve it!


Sarah Smith

Sarah is a copywriter and homeschooling mama of 3 in East Nashville, TN. When she's not writing or cleaning her walls with Magic Eraser, she can usually be found with her nose in a book, petting a stray cat, or concocting organic lotions & potions in her kitchen.

Leave a comment

All comments are moderated before being published